Friday, November 8, 2024

NBC’s NBA Deal Costs More Than Its NFL Package. Yes, It Makes Sense.

A cross-conference collision between the Indianapolis Colts and Minnesota Vikings rarely lends itself to anything worth characterizing as a “rivalry,” but Sunday night’s meeting still managed to draw a crowd on NBC. According to Nielsen, 16.18 million viewers tuned in to the flagship broadcast, where the purple team prevailed by a score of 21-13. While …



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